Network Marketing Pipeline

Effective marketing is getting your message out to a targeted audience who is looking for what you have to offer.

If you are serious about building a successful business, you will need certain tools and resources to make it happen. There are many options to choose from.

You don’t have to hurry out and buy all of the necessary tools at once. In fact, you should really take the time to determine which tools you really will need and when, relative to the kind of business you are trying to build.

I remember ‘back in the day’ (January 2005) Ann Sieg teaching me the importance of having a pen and notebook readily available to write down important information while talking to potential customers.

Wow – have times ever changed!

I even bought a little gadget that allowed me to record the telephone conversation so that I could go back and listen if I thought I might have missed important information. But, it quit working not long after I purchased it. By then I had developed my listening and writing skills enough that I didn’t replace it.

You can probably forget the telephone recording gadget, but a telephone headset is very important. A headset frees up your hands to write the critical information needed to know how you can best help your potential client or perhaps retrieve something, if needed.

Most likely, if you are internet marketing, you will need a long distance telephone service. You might want to check out Skype.com, a service that lets you make free calls to anyone else who has signed up with Skype, anywhere in the world!

If your internet connection is dial up, well... better get that changed as soon as possible. That alone could be frustration enough to cause anyone to quit!

Using a notebook and pen should be replaced with a professional contact management program as soon as possible. A contact manager will save you a tremendous amount of time and help keep your whole business and marketing system organized.

I currently use Oprius. I love Oprius because I can: 

• Create a history for each contact

• Set up an Autoresponder - You can set up a whole sequence of auto responder messages going out on any day you choose. If you want, you can have campaigns where everything is done automatically for you because it's triggered when a prospect submits their email address.

• Schedule calls

• Generate Leads (create unlimited Lead Capture Pages and web forms)

• Use my personal Oprius email and create List Mails

• Create task lists

• Schedule appointments, including reminders

All of that for only $14.99 a month. You can read more and even try Oprius free for 30 days at: http://tinyurl.com/NancyCOprius

You might also want to look into AWeber or iContact along with a myriad of other choices available. Be sure to check the features with each one.

It’s important to use the tools that will be the most effective for your business.

The tools I’ve mentioned here are just basic essentials for building a successful home-based business.

If you have purchased The Renegade Network Marketer e-book, you have access to the Renegade backend system which is full of training and a wide variety of tools to help you effectively build your business. Alot of the training and resources are free.

I strongly encourage you to start a blog and then build your own personal website as soon as you can.

Company replicated websites aren't likely to get noticed by search engines. By marketing with your own customized websites, you not only help build trust with your potential clients as you move them through the marketing funnel, you also control the content!

I use SquareSpace.com for my blog host and SiteBuildIt! for my website (working on it now...).

If you are a member of Renegade Professional, you have access to all of the training you need to set up a profitable Square Space blog and SBI! Website. Again, there are many other resources. I recommend these two because I know the training that is available will ensure my sites are effectively monetized.

Besides training and skills, having a marketing system/plan is the most important aspect of your business.

But remember, you can have all the bells and whistles available, but you still have to give people a valid reason of why they would want to do business with you above anybody else. It’s about building relationships, and when people feel connected to you, then they will take a look at what you have to offer.

Setting up your tools and understanding this process can seem overwhelming at first. Once you understand that this is a marketing process, it will become easy to see the larger overall picture. One of the most difficult tasks we have is just remembering who we've contacted and what process of the sales stage they are in.

To read my article about "5 Point Prospecting For Home Based Businesses", click here: http://www.squidoo.com/5-point-prospecting

If you haven't already, be sure to download and study Ann Sieg's free e-books (links below) to learn more about the importance of building relationships first and being a 'solutions provider.'

The 7 Great Lies of Network Marketing - http://nancycmarketing.com

The Attraction Marketer's Manifesto - http://nancy.marketersmanifesto.com/