Network Marketing Pipeline

Take the time to prepare a marketing plan for your network marketing business. Create a plan that will address your challenges with a focus on your target market. This will provide a guideline to effectively and efficiently run your business.

Ann Sieg says in her e-book, The Renegade Network Marketer, “I believe it’s pure foolishness to try and become a good salesperson without having a solid marketing system to back you up. It’s half the equation.”

Basic marketing plan steps:

Step 1: Write down an overview of your company’s current situation, i.e. short description of your product and/or service, problems you are facing, and a short overview of solutions.

Step 2: Identify and focus on your target market.

Step 3: Set goals. A business cannot run efficiently without a clear picture of the short-term and long-term goals. Make these goals measurable by time. Be sure to place your goals in a place where you can read them every day.

Step 4: Write a list of your strategies - what you’re going to do, and tactics – how you are going to achieve it.

Step 5: Establish a marketing budget. You won’t know what you can do to promote your business if you don’t know how much money you have to spend.

Step 6: Review and update your marketing plan often. Changes will happen, so adjustments will need to be made to your marketing plan.

Quoting from How to Build Your MLM Business: The Complete Step-By-Step Guide to Inter-Network Marketing:

“Think of a marketing plan in terms of who, what, where, when, why, and how. Simply take the necessary steps addressed above to write your marketing plan and know who you will be addressing (target market), what you have to do to reach this market, (budget), where you need to go (strategies), when you want to achieve them (goals), and how you will get there (tactics)."

It is critical to add a personal sales element to your marketing. People want to work with real human beings. They don’t want to just be plugged into a system.

When you take the necessary steps to build a business relationship first, you will differentiate yourself from marketers who are relying only on automated systems.

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"The job of your marketing is to bring you qualified prospects. The job of your sales process is to close the deal and build a relationship with people."

~ Ann Sieg ~